Paolo is a single father and philosophy professor. A widower, that raised his daughter Simone alone, and with whom he has a special relationship with. However, when the little girl grows up and officially becomes a teenager, something changes between the two.
In fact, Simone is now a classic Gen Z girl, and spends a lot of time in front of her cell phone. She loves everything that has to do with social media, her idol is the influencer Ele-O-Nora, and she dreams of becoming like her.
Paolo, on the other hand, is an old school philosophy professor that can’t stand social media or any modernities. The crisis between them makes Paolo declare a war against the influencers that happens to go viral thanks to Simone.

In an attempt to recover his relationship with his daughter, he starts a campaign against the abuse of social media with the support of her as his social media manager. It’s an unexpected hit and against his will, Paolo is soon turned into a celebrity influencer which comes in good hand but it changes everything for the better and for the worse…